Leveraging social media for entrepreneurs business growth

Shukri, Nur Fatini (2023) Leveraging social media for entrepreneurs business growth. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

This study focuses on leveraging social media for entrepreneurs’ business growth in Ayer Keroh, Malacca. Several variables have influenced the development of entrepreneurs in running their business, including the use of TikTok applications for branding entrepreneurial products and services, leveraging the use of Instagram for business to create catalogues, business profiles, and call-to-action to facilitate customers and users to make purchases on the Instagram platform without out of the platform, and the use of Facebook Ads to create promotions has made the business of beauty and health entrepreneurs better known. Significant changes in businesses that were originally only traditionally done have moved to the virtual world due to high demand and easy dealings. This study uses a quantitative approach to find out the leverage of using social media for entrepreneurs’ business growth. To complete this study, a measuring tool in the form of a questionnaire was used and supplied to the study location, namely Ayer Keroh, Malacca. The information collected from the questionnaire is a sample of social media admins and beauty and health product entrepreneurs as respondents.

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