Factor influencing student perception toward online shopping in UTeM

Rusly, Ahmad Adam Azahari (2023) Factor influencing student perception toward online shopping in UTeM. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

	Text (24 Pages) Factor influencing student perception toward online shopping in UTeM.pdf - Submitted Version Download (1MB)
	Text (Full Text) Factor influencing student perception toward online shopping in UTeM.pdf - Submitted Version Restricted to Repository staff only Download (1MB)

Abstract

This research aims to examine the factors that influence students' perceptions of online shopping, given that the internet is now the major source of information and its application has been extensively utilized for our convenience. From our reading, researcher determined the following variables: (1) Convenience (2). Ease of use, (3), usefulness, (4), and privacy and security are the primary influences on student online shopping. Researcher samples consist of the Technology Acceptance Model (TAM) and 449 questionnaire respondents from a Malaysian institution, which is UTEM. In addition researcher process the data using the Descriptive Analysis, the Reliability Analysis, and theMultiple Regression Analysis. Researcher believe that the collected data is extremely beneficial and valuable to students, supervisors, academics, researchers, learning institutions, business organizations, and the government because it allows us to measure and comprehend the factors that influence students' perceptions of online shopping. However, researcher theoretical framework restricts them to focusing on the above-mentioned four variables, and researcher will open upa number of avenues for future research, in which one can focus more on other influencing factors such as trust, risk, complexity, pervasive technology use, and tech-savvy generations. Implication that can been found from this research is that perceived usefulness affects student perception of online shopping. Online grocers should capitalize on this advantage and improve it so their products and services appear helpful to customers. A buyer may think buying food online is easier than in a store. Thus, online grocers must provide convenient service. Offering customers a user- friendly website or mobile app that helps them save time while grocery shopping and providing enough information about products can achieve this. the products they are buying and making it easy to find previous purchases. Our finding indicate that, perceive usefulness was the most significant factor. This probably due to, student do the online shopping because of its usefulness that benefit them.

Actions (login required)

View Item