The development of edu-tourism for public universities in Melaka

Ramesh, Yuvanraj (2023) The development of edu-tourism for public universities in Melaka. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

Edu-tourism is a wide range concern where the act of being a traveler and really learning something about a local skill or hobby rather than roaming around entirely clueless to the culture that surrounds you. Edu-tourism needs continuous development in order to make the edu-tourist to often visit certain location for edu-tourism. It can be developed by listing down the analysis of factor which attract them, then, from that we can develop commercialization activities which gives significant good impacts to the field of study. Furthermore, marketing approaches can be used to promote edutourism in Malaysia, particularly Melaka. Previous research study has primarily just relied on factor analysis without commercialization so this research will help to avoid such uncertainties and promotes development and commercialization. Therefore, several objectives have been formed and clearly discussed by the researcher. The scope of the research study explains the range of this research. The researcher uses distributed questionnaire survey as primary data and secondary data obtained from the internet, library resources, and print medias. Lastly, there will be synopsis research for all chapters in this research study and researcher able to use the past researchers’ findings to support the research field of interest.

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