The factors that influence consumer purchasing intention on parcel insurance coverage in Malacca

Lim, Bo Kai (2023) The factors that influence consumer purchasing intention on parcel insurance coverage in Malacca. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

Nowadays, logistics services are common around us. Every logistics service has certain risks during the journey. Parcel insurance coverage is a product used to manage risk in logistics services. Therefore, this research aimed to examine the factors influence consumer purchasing intention on parcel insurance coverage. This research explored the effects of attitude, subjective norms, and perceived behavioral control on the consumer purchasing intention of the parcel insurance coverage. This quantitative study collected the data from 106 respondents through Google Form shared on social media. Statistical Packages for Social Sciences (S.P.S.S) had been used to analyze the data. The results from the analysis showed that attitude, subjective norms and perceived behavioral control had a significant impact on consumer purchasing intention on parcel insurance coverage with a positive impact. Finally, this study should help relevant practitioners explore parcel insurance trends and identify clear target audiences in order to provide recommendations on how to maximize consumer awareness and positive attitudes toward parcel insurance coverage.

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