Green logistics implementation : Case study in DHL Express Sdn Bhd

Cheow, Lina Wen Fong (2023) Green logistics implementation : Case study in DHL Express Sdn Bhd. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

The market and environmental orientation are necessary for today’s logistics industry since transportation is one of the logistics processes that significantly impact the environment. The market orientation is one of the orientations which can take into account while making the logistics greener and more eco-friendly. In this case study, DHL Express Sdn. Bhd. was selected among the logistics industry to investigate how the market and environmental orientation influences the green supply chain of DHL Express SDN BHD. Exploratory research design and qualitative research method were adopted in this study because they allowed the researcher to better comprehend the existing problem by gaining information from respondents in DHL Sdn Bhd through interview sessions. In conclusion, DHL Express Sdn. Bhd. has transformed sustainability exceptionally well in the logistics industry, with the pioneer of green logistics. Inevitably, the company has implemented strategies in green logistics activities to reduce the environmental and carbon footprint. By gaining insights into the orientation, this research is beneficial to the researcher in developing a case study that helps a business to construct a more substantial value offering.

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