The influence of e-commerce quality elements on the satisfaction of online shopping among UTeM students

Tan, Yen Ling (2023) The influence of e-commerce quality elements on the satisfaction of online shopping among UTeM students. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

This study examines the impact of the influence of e-commerce quality elements on the satisfaction of online shopping among UTeM students. The quantitative method has been deva eloped in this study and a five-point Likert scale will be used for to data collection. A sample size of 370 respondents in UTeM students have gathered data from them. The data were examined using Statistical Packages for Social Sciences (S.P.S.S.) version 27.0. The Cronbach's Alpha test was used to guarantee the instrument's dependability. Pearson To assess the type and extent of the link between variables and test hypotheses, correlation and multiple regression tests were used. The result shows a significant relationship between three of the variables used in measuring the influence of e-commerce quality elements on the satisfaction of online shopping. Lastly, this study can help e-commerce pay attention to quality elements all the time because this will affect customer satisfaction.

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