Factors affecting entrepreneurial intention on online shopping platforms of generation Z in Malaysia

Tan, Mei Ting (2022) Factors affecting entrepreneurial intention on online shopping platforms of generation Z in Malaysia. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

Generation Z is a unique generation that was born with technology and the best conditions for development, making them a vital component of Malaysia's economic future. The goal of this study is to find out the factors affecting entrepreneurial intention on online shopping platforms of Generation Z in Malaysia. The results of this study will likely demonstrate the factors affecting entrepreneurial intention on online shopping platforms of Generation Z in Malaysia. Rather than going into the nitty-gritty of entrepreneurship, this research focuses on explaining the direct relationship between personal factors, entrepreneurial education, market trends, and perceived support and family entrepreneurs on Gen Z’s entrepreneurial intentions. The proposed study framework is the outcome of assessing the material from the literature review, which was conducted using secondary data. The primary data was acquired online via a Google survey link using a quantitative method of 384 samples. The Statistical Package for Social Sciences (SPSS), descriptive analysis, inference analysis, regression analysis, and Pearson's correlation coefficient were used to explore the relationships between factors affecting entrepreneurial intention on online shopping platforms of Generation Z in Malaysia. The findings of this study can help inform entrepreneurial development for government policymakers and educators, as well as for the entrepreneurial-ready Gen Z.

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