Acceptance on autonomous vehicle among Malaysians

Marhalim, Nurul Amirah Aqilah (2022) Acceptance on autonomous vehicle among Malaysians. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The autonomous vehicle is expected to reduce road accident that caused by human error. In addition to minimizing human interference and improving traffic control mechanisms, the autonomous vehicle safety system will contribute to a modern mobility world with less traffic and better driving. This study aims to determine Malaysian acceptance of the autonomous vehicle safety system. All the factor in this research are adaption from Car Technology Acceptance model (CTAM) and Unified Theory of Acceptance and Use of Technology (UTAT) for autonomous vehicle safety system. In this model consist Effort expectancy, social influence, relative advantage, perceived risk, self-efficacy, anxiety, attitude and public acceptance. Public acceptance could be predicted through the factor that had been develop. A survey of 283 participant was conducted in Malaysia and the data were analyzed using Statistical Package for the Social Sciences (SPSS) and Structural Equation Modelling (SEM) to find the relationship of the hypothesis, correlation, and regression. The results of this study suggest that attitude, self-efficacy, social influence and perceived risk influence public acceptance. The finding of this study provides useful information to government, researchers and practitioners interested in increasing user acceptance of AV in the future.

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