Advertising platform

Lee, Jong Feng (2021) Advertising platform. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Due to the pandemic of COVID-19, most of the shops and business processes need to be stopped immediately to avoid the spreading of coronaviruses through physical contact. In case, most of the entrepreneur faced with the problems of insufficient funds to remain their business anymore. Again, online platform is quite important in case to move the business process remotely. Therefore, an advertising platform is necessary to help in cooling down the pandemic and promoting the business process of certain merchants if they wished to do so. Through the advertising of their business in the platform provided, merchants can sustain their business in the hardship period. However, there is seldom platform for them to advertise and invest at the same time to get their investment worth. Most of the platforms take care of their own profits instead of maximize the merchants benefits. Besides, consumers always leave bad impressions to advertisements because it tends to pop up when people watching movies or using applications. A proper solution is significant to resolve the image of advertising in the deepest of their mind. In case, an advertising platform is introduced and developed as a solution of the problems outlined. During the development, agile methodology has been used. By using the system developed, the profits of all parties, which are admin, merchants and consumers will be emphasized and covered where admin can earn from merchants subscriptions and merchants can get the attentions from consumers which make their investment comes true. In conclusion, the proposed system will resolve the problems faced by the merchants and it is vital especially this pandemic of COVID-19.

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