Examining the impact of social media towards the popularity of tourism location in Melaka

Medi, Nur Fatin Amira (2020) Examining the impact of social media towards the popularity of tourism location in Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Today, social media is a medium for interacting with people. This has enabled tourism marketers to promote social media and further enhancing the popularity of a tourism destination through the sharing of tourist experiences. This has led researcher s. to con sider the impact that social media, uses of social media and tourist decision making have on the popularity of tourism location in Melaka. The objective of this research is to study the impact of social media and tourism decision making toward the popularity of tourism location in Melaka. In addition, research is classified as a descriptive study to collect data using quantitative methods. Researchers distributed survey surveys to 200 respondents via online distribution after manual questionnaires were answered by 30 respondents during pilot testing. Data were collected and analyzed using SPSS software. The results show significant influence of the effectiveness of social media, uses of social media and tourist decision making on the popularity tourism location in Melaka. Based on the discussion of the findings, this research can be further explored through further research in the future and ultimately contribute to the industry.

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