Abd Razak, Syafiqah Athirah (2020) Customer satisfaction towards online shopping for the technology product. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
Nowadays, shopping online is becoming common among people of different ages with the rapid development of Internet technology. Consumers choose online shopping, which is another more convenient and express shopping channel than the shopping at the physical store, and this also attracts more and more people selling products online. The competition between internet sellers will become more intense due to the increasing number of online sellers. Sellers need to find out what factors can affect customer satisfaction towards online shopping for the technology product. The objectives in this study is to identify the relationship between product quality, price, service quality, emotional factor and facility with customer satisfaction towards online shopping for technology product. Questionnaire was used to collect data from individual consumers in Melaka. Each variable was measured using 5-point Likertscale. A primary data from the respondents was been analysed by use the Statistical Package for Social Science (SPSS). Demographic data of unit of analysis was tabulated using descriptive analysis while the hypotheses developed was supported empirically using reliability test, Pearson's Correlation Coefficient test and Multiple Linear Regression analysis. This research study fulfilled its purpose by identifying the factors that influence customer satisfaction towards online shopping for the technology product. Finally, implications of the findings as well as limitations and future research are discussed.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Consumer Satisfaction, Teleshopping, Online Shopping, Technology Product |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Norfaradilla Idayu Ab. Ghafar |
| Date Deposited: | 22 Apr 2021 04:44 |
| Last Modified: | 23 Feb 2024 01:28 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/25218 |
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