Assessing the relationship between marketing mix and loyalty towards satisfactions

Talib, Nurul Farhanah (2019) Assessing the relationship between marketing mix and loyalty towards satisfactions. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Every year the government spent a lot of cash to beautify the cultural and heritage tourism things to do in Malacca and Penang. Moreover, tourism players in Malacca and Penang are closely advertising the destination to capture greater tourists. Although there are researchers that observe the relationship between the provider quality model and consumer pride in tourism enterprise in Malacca and Penang, but the goal of this find out about is to determine the factors that affect the affecting the customer pleasure in tourism enterprise in Malacca and Penang. In this research, provider high-quality mannequin is used to discover the 5 dimensions that affect the purchaser satisfaction in tourism industry in Malacca and Penang.Besides, another element particularly word of mouth will be brought in this learn about to take a look at the client pride in tourism industry. Furthermore, this study will be make a contribution considerably to the hospitality enterprise as the end result can be used to enhance the carrier performance of tourism enterprise in Malacca and Penang.

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