Factors affecting the acceptance of social media as a business platform among potential entrepreneurs

Mohamed Said, Nurul Sofiyah (2019) Factors affecting the acceptance of social media as a business platform among potential entrepreneurs. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Entrepreneurs are individual or groups that lead businesses who are willing to seek opportunities, taking risks, meet the needs and demand of consumers with the purpose of gaining profit, enhancing the standard of society's living and the well-being. Social media is one of the phenomena that makes it a platform to potentially change the business environment. The purpose of the research are to identify potential entrepreneurs of UTeM incline to use social media as their business platform and to analyze the factors affecting the usage of social media among potential entrepreneurs of UTeMwhich are performance expectancy, effort expectancy, facilitating condition, perceived trust and perceived enjoyment. UTAUT model was adopted for the study with some modification and added more perceived factors that has been prove to be significant factors affecting the acceptance of social media in research done by other researchers. Primary data will collect 370 questionnaire from students at Universiti Teknikal Malaysia Melaka. Furthermore, the clear explanation had been included along the data provided. There are limitations in conducting this research, so in the future hopefully there are more sources of data and research studies. As a conclusion, this study has expected able to know the significant factors affecting the acceptance the social media as a business platform among potential entrepreneurs by having all the data provided.

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