Factors that contribute to green entrepreneurship inclination among generation Y in Melaka

Mohd Faizal, Fatin Khairiyah (2019) Factors that contribute to green entrepreneurship inclination among generation Y in Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Melaka Green Entrepreneurship has gained momentum lately due to global warming, environmental awareness, contributions from governments and other agencies. The participation of green entrepreneurship businesses has begun capturing the world's attention especially in Melaka, Malaysia. In order to increase green entrepreneurship engagement, Generation Y considers one of the generations who is showing interest in green entrepreneurship were can arise a new opportunity in economy, job creation and environmental innovation in the future. Therefore, this study is conducted to determine and investigate the actual factors that contribute to green entrepreneurship inclination among Generation Y in Melaka, Malaysia. This research was using a qualitative method and a questionnaire survey was distributed at the local resident of Melaka. There are 300 Generation Y respondents who take part in answering this questionnaire survey. The researcher also used a few data analysis in this research. The methods used were Pearson’s correlations, Cronbach’s Alpha, and Multiple Regressions. There are three factors in this research that contribute to green entrepreneurship inclination. The factors were sustainability orientation, sustainable education and self-efficiency. There was a significant relationship between factors contribute to green entrepreneurship and green entrepreneurship inclination. The result from the analyzed data shows that out of three variables researched which were sustainability orientation, sustainable education and self-efficiency, All of them were having a significant drive toward green entrepreneurship inclination among Generation Y in Melaka. In conclusion, the outcome of the study indicates that sustainability orientation is the most important factor that contributes to green entrepreneurship inclination to Generation Y. In addition, the government of Melaka should increase the involvement, create tailor-made programs and education that related to sustainability and green aspects as a recommendation to future study were will arise more participation or opportunities of green entrepreneurship inclination among all generations.

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