Omnichannel and the effects towards SMEs performance

Phoon, Siew Teng (2019) Omnichannel and the effects towards SMEs performance. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

	Text (24 Pages) Omnichannel And The Effects Towards SMEs Performance.pdf - Submitted Version Download (775kB)
	Text (Full Text) Omnichannel and the effects towards SMEs performance.pdf - Submitted Version Restricted to Registered users only Download (1MB)

Abstract

In this rapid growth of Information Technology (IT), omnichannel strategy is a new strategy that essential to provide an innovative and seamlessly customer experience. Most businesses have started to implement the omnichannel strategy to facilitate in the improvement of the firm performance. Omnichannel strategy will benefits the firms by create the competitive advantages so they will be able to compete globally. In this study, the scope is confined to study about the omnichannel and the effects towards the SMEs performance. This research used quantitative method to distribute 256 questionnaires to SMEs in Malacca state for primary data collection. The data collected is analysed by SPSS software involve Cronbach Alpha, Pearson correlation coefficient and multiple linear regression. The results obtained show that all the hypotheses are accepted. The findings of this research may provide the SMEs a greater understanding about how omnichannel strategy can contribute to the firm‟s performance

Actions (login required)

View Item