The transiton from Offline-to-Online (O2O) business among the Malaysian Micro and Small Enterprises (MSEs)

Che Isa, Muhammad Faiz (2020) The transiton from Offline-to-Online (O2O) business among the Malaysian Micro and Small Enterprises (MSEs). Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Online business is a source of income to the individual and nation. The number of entrepreneurs that enter the online market increasing from year to year caused by the Industrial Revolution 4.0 that trigger the people to enter the online market and start their career as an entrepreneur. The online business helps the entrepreneur to expand its business wider than an offline business. The purpose of this research is to investigate the challenge that faced by the small and micro business when the transition from offline to online business, important of transition to online business and the effect of the integration to online business. Quantitative methods will be used to collect the data. The conceptual framework is been used in this study to identify the relationship between each independent variable and the dependent variable. The significance of the study is to know the importance of the transition to online business. The literature reviews have emphasized in detail the literature review on the challenge faced by small businesses when the transition to online business. Descriptive statistical analysis was conducted to describe the respondents besides Pearson Correlation analysis was used to determine the relationship among variables. The findings of this study showed that two of the three hypothesis has been accepted. It show that the challenges and effect of transition to online business is significant, but the important of transition to online business is not significant. Therefore, the researcher has concluded that there is a positive significant relationship between independent variables and the dependent variable and the recommendation for future research has been made to look at this study in detail.

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