The impact of market orientation on firm performance for SME company in Malaysia

Abd Rahim, Asyraf Zakwan (2020) The impact of market orientation on firm performance for SME company in Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Market orientation may be a central creed of promoting, its activities and behaviours are associated with a proactive hunt for marketplace opportunities downside resolution, and future positioning. For many decades until now, market orientation has been the central plan of the many revealed works within the promoting and strategic management literature. Market orientation has been known as a crucial theoretical construct in promoting and its stirred abundant abstract, empirical and government attention. The thought of market orientation has been an issue of analysis since it absolutely was introduced within the 1990 and it's been known as a crucial theoretical construct. The target of this study was on the method of market orientation and to by trial and error take a look at the impact of the business surroundings on the connection between market orientation and performance. Quantitative research is used to conduct this research. Therefore, questionnaires would be distributed to the all workers or top management of SME Company that have in peninsular Malaysia randomly. Statistical Package for the Social Science (SPSS) is the software used to analyse the data gathering from respondents. The result of analysis shown that Market Orientation has a significant positive impact to Firm Performance. In addition, the impact of Market Orientation positively for the relationship Firm Performance. Therefore, this research is expected to provide deep understanding regarding Market Orientation and Firm Performance for the SME Company in Malaysia and acts as reference to future researchers.

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