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Perceived Factors Influencing The Acceptance Of Self Service Technology By Baby Boomers In Melaka

Shuhardi, Nur Afzan Aqilah (2020) Perceived Factors Influencing The Acceptance Of Self Service Technology By Baby Boomers In Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Self-service technology is stated as the connection of technology that allow consumer to form a service independent without direct service employee involvement. Self-service kiosks nowadays is a prove that shows how our technology has improve to help in making life becomes easier and faster for consumer in many kind of situation. Whether buying bus ticket, pay utility bills or posting the parcel, this technology play the most important part in shorten the time and energy in our daily lives. This research is about the to identify and know what is the factors that influencing the acceptance of self-service technology by the baby boomers in Melaka, to investigate the most influence factor influencing baby boomer’s intention to use self-services technology and to evaluate the relationship between intention to use and acceptance of self-services technology by baby boomers. This study used the quantitative method and questionnaires to obtain the necessary data from the respondent. The respondent of 113 respondents from the baby boomers generation. The factors that influence the use of SSTs is perceived usefulness, perceived the ease of use, resistance to change and technology anxiety.

Item Type: Final Year Project (Project Report)
Uncontrolled Keywords: Consumers' preferences, Consumer profiling, Consumer behavior, Older consumers, Attitudes
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Final Year Project > FPTT
Depositing User: Sabariah Ismail
Date Deposited: 12 Mar 2021 08:32
Last Modified: 15 Feb 2024 08:29
URI: http://digitalcollection.utem.edu.my/id/eprint/25005

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