The factors of entrepreneurial personality characteristics on business failure of Small and Medium Enterprises (SME) in Melaka, Malaysia

Ng, Wei Keat (2019) The factors of entrepreneurial personality characteristics on business failure of Small and Medium Enterprises (SME) in Melaka, Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Entrepreneurial personality characteristics of an entrepreneur is an importance factors that can lead to the business failure of the Small and Medium Enterprises (SME) in Melaka, Malaysia. It is include with set of behaviors, characteristics, qualities and also emotional pattern of an entrepreneur on managing the business, interact with customers and others. The purpose of this research is to identify the factor of entrepreneurial personality characteristics that can lead to the business failure of Small and Medium Enterprises (SME) in Melaka, Malaysia. This research used the Big Five Personality Model or OCEAN Model as the independent variables which include openness, conscientiousness, extraversion, agreeableness, and neuroticism. Quantitative method had been conducted by researcher to collect the data through questionnaire that distributed and answered by respondent of this research. A total of 379 Small and Medium Enterprises (SME) that established and operate in the business in Melaka, Malaysia had been participate in this data collection process. The result of analysis showed that openness, conscientiousness, extraversion, and neuroticism has significant relationship with the factors of entrepreneurial personality characteristics on business failure of Small and Medium Enterprises (SME) in Melaka, Malaysia. There is one factor of entrepreneurial personality characteristics which is agreeableness has no significant relationship with factors of entrepreneurial personality characteristics on business failure of Small and Medium Enterprises (SME) in Melaka, Malaysia. The result of this study contribute in improve the rate of business success among SME in Melaka, Malaysia by eliminate the possibility of business failure.

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