Entrepreneur profiling of Malaysian small business in Peninsular Malaysia

A. Rahim, Nor Atikah (2019) Entrepreneur profiling of Malaysian small business in Peninsular Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Small Medium Enterprises (SMEs) are one of the sectors that assist in improving the economy in Malaysia. Statistics show that 98.5% of businesses in Malaysia are SMEs. The Government also provides initiatives to assist and enhance this business in Malaysia. Therefore, the existence of this business is important to contribute to the Malaysian economy. With regard to individuals mobilizing this business, entrepreneurs, and this research has been conducted to find out the profile of entrepreneurs in Malaysian small business in peninsular Malaysia. In addition, this study was also conducted to identify the strengths of the personality and characteristics of Malaysian entrepreneurs. This study also describes the key business factor (KSF) in controlling the company. The qualitative method used in this study is that it involves the theme of a case study company. The results show that the strongest characteristics of the entrepreneur is something that must be in the profile of the entrepreneur itself. In conclusion, the implementation of entrepreneurial profiles among small businesses must be complemented by the strength of the characteristics inherent in the entrepreneur itself. This study also provides a deeper understanding of the KSF that influence in business successful.

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