Ibrahim, Najihah (2019) Identifying Pull Factors That Influence Tourist Decision Making In Choosing Melaka City. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Identifying Pull Factors That Influence Tourist Decision Making In Choosing Melaka City.pdf - Submitted Version Download (432kB) |
Abstract
The research aimed to analyse the attraction (pull) factors that impact on tourist decision making in choosing Melaka City as tourist destination and to identify which factor most contribute to attract tourist in choosing Melaka City as tourist destination. The tourism industry in Melaka has a huge potential for the state as it is popular for its well preserved culture and heritage. A structured questionnaire is designed which 200 are distributed in Melaka, which is in Universiti Teknikal Malaysia Melaka (UTeM). The respondents were selected using secondary data and the data were analysed with descriptive analysis and Multiple Linear Regression. The results of the analysis indicate that history and culture are the main pull factors respectively that contribute in attract tourist in choosing Melaka City. This study provides information and explanation about the pull factors also gained considerable importance that positive impact tourist decision making
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Consumer Behavior, Consumers' Preferences, Tourism Decision Making |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Norfaradilla Idayu Ab. Ghafar |
| Date Deposited: | 10 Mar 2021 02:05 |
| Last Modified: | 10 Mar 2021 02:05 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/24963 |
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