Rahmat, Rafidah (2020) Aesthetic characteristics of website design. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
The use of websites is increasingly widespread and this is also due to the improvement in internet networks. However, the rise of existing websites makes companies in the same industries need to compete aggressive to make sure their website can be sustain and be the first option by customer especially for website that focus on the business. This study is conducted to find out the factor, priorities and validate the customer preferences based on the characteristics of website appearances. To test whether the factor, priorities, demographic of respondent is correlation with the personality of respondents or not with use the Big Five and Eysenck test. This study used two method to collect the data which are through the distribution of questionnaire and also with gaze recorder software. This study will use eye recorder to trace the eye movements of respondent that be selected. The respondents that being chosen for using the eye recorder is same respondent that be included in this study which are one hundred and fifty (150) respondents. Actually with gaze recorder software, developer website can know what the actually customer focus when customer or users browsing the website and what the first things that captured customer focus and give intention. The result finding shown respondent agree if the homepage of website will influence the intention to continues the browsing the website. However, in the situation where encourages the customer is not the web appearances but the deal or the promotion that be made by website. While, the priorities while using the website shown the information that be provided is more important that the design of website. For the gaze recorder tools, result shown the customer more focus in the middle areas than other area space
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Consumers' Preferences, Consumer Behavior, Web Sites |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Norfaradilla Idayu Ab. Ghafar |
| Date Deposited: | 10 Mar 2021 02:04 |
| Last Modified: | 15 Feb 2024 08:15 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/24962 |
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