Studying Women Entrepreneurship In Malaysia

Abdullah, Nezyla Noorbaizatul Nafisah (2019) Studying Women Entrepreneurship In Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

Text (24 Pages) Studying Women Entrepreneurship In Malaysia.pdf - Submitted Version Download (382kB)

Abstract

Nowadays, women entrepreneur is the most power in market than men. There is a lot of women entrepreneurs in Malaysia. But what the factors that influencing them to archives the successful? Here this research will dissolve the factors that influencing growth company. The marketing channel, influencer, business knowledge, competency and personality as a factor that have in these eras among women entrepreneurs. The current study used a quantitative design to collect data from respondent. The flow to know the ending result is by doing a questionnaire among women entrepreneurs. The questionnaire is given to 100 women entrepreneurs in various of industry. They are given three days to complete and finished answered the questionnaires. The data collection is analyses through descriptive analysis. From that, marketing channel is the higher 0.308 and the lowest -0.041 fell to business knowledge. While, influencer is 0.111, personality -0.184 and competency -0.072. From that, there are five factors to hypothesis testing, two were accepted and the other three factors is rejected. In conclusion, the women entrepreneurship shown us that marketing channel as the main factor for the successful women entrepreneurship in Malaysia. While, for implication is using the guerilla marketing and be a innovativeness entrepreneurs. They only focus on successful of the company and the impact of their business on future. This research to know the women entrepreneurs in Malaysia

Actions (login required)

View Item