Factors influencing the entrepreneurship engagement of necessity entrepreneurship : A case study entrepreneurship at Melaka

Mohd Firdaus Jim, Nor Shafika (2020) Factors influencing the entrepreneurship engagement of necessity entrepreneurship : A case study entrepreneurship at Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This research is a case study aimed in identifying the factor of the emergence of necessity entrepreneurship to individual in Malaysia. This research was conducted in Malacca. The field of entrepreneurship is now growing in Melaka regardless of teenagers, adults or older. Next, this research examines the factors of necessity entrepreneurship as a job and there are two emerging factors on necessity entrepreneurship such as 'pull' and 'push'. This research uses qualitative methods to collect data in this research. Then, there are two instruments used in qualitative methods in terms of observation and interview. By collecting information through observations and interviews it will be easy to get more effective information on the emerging factors of necessity entrepreneurship at Melaka. In this study, a total of four respondents from necessity entrepreneurship at Melaka. Furthermore, the thematic analysis approach will be used in analyzing data collected through interviews and observations. Thematic analysis is a generic approach for analyzing qualitative data. This is to determine the coding and categorization of themes or patterns in the research. Finally, it is important that this research to provide more information and factors on necessity entrepreneurship to the community today and in the future.

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