Readiness Of SMEs In Usage Of Linkedin

Hamdan, Noor Najihah (2019) Readiness Of SMEs In Usage Of Linkedin. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The purpose of this research is to investigate the readiness of SMEs in usage of LinkedIn in Malacca, Malaysia. There are dearth of researches about the relationship between readiness and usage of LinkedIn. SMEs less awareness about the importance of social media marketing that can help them in future. SMEs failure to understand social media marketing because lack of resources. There is also lack of research into the benefits of social media for SMEs that has consequences for understanding its adoption and use in an environment that is well known for its cautious and often haggardly adoption of IT. This research conducted to identify the indicators in usage of LinkedIn among SMEs, to examine the readiness that effecting in usage of LinkedIn among SMEs and to propose the suggestion for improve the use of social media among SMEs. The researcher will use the quantitative method to collect data by distributing questionnaires to 153 respondents in SMEs in Malacca. The significance of the research about the importance of LinkedIn usage to the SMEs because LinkedIn is designed specifically for professional networking and job hunting, which is why it potential to promote a business is often overlooked and also gives more knowledge in LinkedIn usage for SMEs to growth their business and manages their business so that their business can sustain. The findings of this research are technology readiness, organizational readiness and attitudes readiness is having effect on the usage of LinkedIn. Based on this research, it can be concluded that organizational is the most effect on the usage of LinkedIn of SMEs.

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