The determinants of social media usage that are affecting the employee’s performance in private sector in Penang

Soon, Li Qing (2019) The determinants of social media usage that are affecting the employee’s performance in private sector in Penang. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

	Text (24 Pages) The Determinants Of Social Media Usage That Are Affecting The Employee’s Performance In Private Sector In Penang.pdf - Submitted Version Download (206kB)
Preview	Text (Full Text) The determinants of social media usage that are affecting the employee’s performance in private sector in Penang.pdf - Submitted Version Download (657kB) | Preview

Abstract

Over the years, the arising use of social media keeps on increasing in the workplace. Majority of the workers have used the social media to communicate, expand their customer base and enhancing customer experiences. Besides, employees also can make use of social media to search some informative details and understanding the current trends of the market. Yet, the social media is exposed to different kind of risks. Despite the strong reason that has been done by many researchers, the social media usage is definitely benefits the employees in the workplace. This objective of this study is to find out the relationship between the determinants of social media usage on employee’s performance in Penang. Though literature reviews, the four independent variables are identified such as social connectivity, social involvement, information attainment and social support. This research is expected to collect 300 samples for this research. This research used quantitative method to analyse the data. Therefore, a survey form will be used as a method to collect primary data. Secondary data will also be used as references in this research. Further study will be conducted from previous researchers to achieve the results of using social media in order to enhance worker’s performance in workplace. The results collected from future work are expected to benefits to the private sector in Malaysia. The data collected was analyzed by SPSS (Statistical Package for Social Science) for Reliability Test, Pearson’s Correlation and Multiple Linear Regression Analysis. After analyse the result, social connectivity, social involvement and information attainment have significant strong positive relationship on the employee’s performance. However, the social support does not have relationship or weak on the employee’s performance. The limitation and implication of study are formed and recommendation was suggested to the future researcher.

Actions (login required)

View Item