Factors Affecting Employee Retention In Automotive Dealers In Batu Pahat

Chua, Kai Lee (2019) Factors Affecting Employee Retention In Automotive Dealers In Batu Pahat. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

In recent years, organizations face challenges to retain their employees due to the globalization of economy. Retaining of employees is crucial in order to maintain and sustain competitive advantage in the market. Employee retention factors aremore important from the past to the present. This study focuses on the factors affecting employee retention. There are four objective of conducting this study which are to determine the factors that affect the employee retention in automotive dealers, investigate the relationship between the factors and employee retention in automotive dealers, determine the most influential factor among factors affecting employee retention and determine the extent of automotive dealers focus on factors affecting employee retention. In this research, the organizational commitment, work-life balance, job-burnout, and training and career development as independent variables while employee retention as the dependent variable. The study can provide information on the determinants of employee retention in automotive dealers particularly on the organizational commitment, work-life balance, job- burnout, and training and development. Furthermore, the study will be a review on the recent employee retention based in Johor especially Batu Pahat. This research will be the significant endeavour in promoting good working environment and thus increasing the employee retention. Human Resource Value Chain (HR value chain) is used to better understanding in HRM activities and HRM outcomes. HR value chain is a tool that shows how HR adds value to organizations. With the use of HR value chain, HR can help the organization to achieve organizational goals. This study uses quantitative method which is distributed questionnaires to employee who is the automotive dealer in Batu Pahat, Johor. Based on the coefficients of multiple regression, the results of the present study showed that there were significant relationships between 2 independent variables toward dependent variables, which were Organizational Commitment and Training and Career Development. The most influential factor among the factors affecting employee retention is Organizational Commitment with the Beta value of 0.497. Thus, the entire research objectives had been achieved.

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