Effectiveness of various advertising forms employed by the Small and Medium Enterprise (SMEs)

Ajmain, Nur Faziraizati (2020) Effectiveness of various advertising forms employed by the Small and Medium Enterprise (SMEs). Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The objective of this study on doing research is to expose the students how to prepare and handle the research studies for undergraduate studies. Moreover, it would enable to determine and acquiring student’s knowledge for real research they finish study. In addition, it also give the opportunity for students to manage time and work in stress and may also increase the self confidence among students during their research. This research conducted in further explanation about advertising to achieve the objective regarding this topic. Advertising is a tool of communication by which the business used to promote their goods or services to public. There are several form of advertising that can used to determine the products or services in customer mind. Apart of that, advertising play an important role in engaging with the customers through various form of advertising. This study is to examine the effectiveness of various advertising form employed by Small and Medium Enterprise (SMEs). The researchers used qualitative method using interview as research method. Six of SMEs Company are selected to collect the information. The result of this research showed that the strength of advertising are ease of use, competitor and introduced a new products or services. Advertising give the impact to the SMEs Company which were sales growth, better quality product, engaging with customers and positive brand image.

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