Factors affecting the intention UTeM student to run online business during studies

Adnan, Siti Nur Adliyana (2020) Factors affecting the intention UTeM student to run online business during studies. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The purpose of this research is to study the Factors Affecting the Intention of UTeM Student to Run Online Business During Studies. There are many factors that affecting them to do online business while studying. Based on the Theory Planned Behavior that include the factors of attitude, subjective norms and perceived behavioural control that will affect someone behaviour. The researcher narrows the factors to be more detail and comes out with the proposed theoretical framework where the independent variables is Entrepreneurship course, Desire to be Independent, Family Support and Availability of online platforms that will gives the intention to student run online business. The problems that faced by the youth generation in our country is they are facing a competitive and challenging global world especially for the unemployment graduates. Based on the Department of Statistic Malaysia, in 2017 found that the high-educated bumiputera youth recorded the highest unemployment rate which covering 4.6 percent. It will give the negative influence on the progress and growth of the country. Other than that, students usually will face the financially problem. It is because due to the economic downturn and the scholarship or loans are not enough for them to survive especially to those students are living outside campus. They need to pay many things such as rental home, transportation, daily necessities, electric bill and water. They also need to buy expensive reference book that usually cost hundred and above ringgit Malaysia. The researcher is using questionnaire survey to collect the data. Therefore, this research is to discover which is the most significance factors that affecting the Intention UTeM student to run online business with SSM registered.

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