The impact of social media application as a business platform to improve business performance of SMEs

Suki, Muhamad Sufyan Hadi (2020) The impact of social media application as a business platform to improve business performance of SMEs. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In Malaysia, the development of small and medium-sized enterprises (SMEs) was a high priority and a pillar of economic growth. The use and adoption of social media application as a new communication tool by the organization and SMEs is becoming increasingly global and offers small and medium-sized businesses and marketing researchers a unique opportunity to undertake research that will have an impact. This research purpose of this research to know what is the impact of using social media application as a business platform to improve SMEs performance. Quantitative research is used to conduct this research. Therefore, questionnaires will distribute to the public in Melaka by randomly. A total of 200 respondents were selected in this research by using convenience-sampling technique. The Statistical Package for Social Sciences (SPSS) is a software program used to analyse data collection from respondents. Therefore, this research is expected to enhance the awareness and acceptance of social media application among SMEs.

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