Suki, Muhamad Sufyan Hadi (2020) The impact of social media application as a business platform to improve business performance of SMEs. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
In Malaysia, the development of small and medium-sized enterprises (SMEs) was a high priority and a pillar of economic growth. The use and adoption of social media application as a new communication tool by the organization and SMEs is becoming increasingly global and offers small and medium-sized businesses and marketing researchers a unique opportunity to undertake research that will have an impact. This research purpose of this research to know what is the impact of using social media application as a business platform to improve SMEs performance. Quantitative research is used to conduct this research. Therefore, questionnaires will distribute to the public in Melaka by randomly. A total of 200 respondents were selected in this research by using convenience-sampling technique. The Statistical Package for Social Sciences (SPSS) is a software program used to analyse data collection from respondents. Therefore, this research is expected to enhance the awareness and acceptance of social media application among SMEs.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Online social networks, Internet marketing |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Sabariah Ismail |
| Date Deposited: | 09 Mar 2021 00:52 |
| Last Modified: | 08 Oct 2025 03:16 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/24936 |
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