The impact of designing a good packaging for small and medium-sized industries

Muhamad Nazli, Nurul Najihah (2019) The impact of designing a good packaging for small and medium-sized industries. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This report is study about impact of designing a good packaging for Small and Medium-sized Industries. This research will be conducted in Pekan Rabu, Kedah. The respondent in this study is among an entrepreneur of Small and Medium-sized Industries in Pekan Rabu, Kedah. The purpose of this research is to investigate the effectiveness of packaging for Small and Medium-sized Industries. Packaging is an important marketing tool that becomes the first contact between product and customer in the market. The effective packaging will makes the product stand out in crowd to be comparable with other competitors. So, an entrepreneur of Small and Medium-sized Industries must take the advantage to re-design their packaging for making the product comparable to competitors in the market. As can see, Small and Medium-sized Industries use simple packaging to attract customer in market. The product only be wrapped with plastic and does not have details information about the product. This research can assist an entrepreneur for improve knowledge about the important of packaging that become attractive to attract customer in market.

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