Shamshul Joehari, Nur Aqilah Amirah (2019) Factors influencing students intention to choose online purchasing in clothing. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
This study is conducted to identify the factors influencing student’s intention to choose online purchasing in clothing. There are three objectives in this study (i) to determine the factor influencing students’ intention to choose online purchasing in clothing (ii) to investigate the relationship between the factors that influencing students’ to choose online purchasing in clothing and their intention (iii) to identify the most significant factor influence students' intention to choose online purchasing in clothing. This research used quantitative research methods, which it is distributed to a total of 310 respondents targeted at UTeM students. In this research, the researcher analyzed the factors by using the Pearson Correlation and Multiple Regression.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Consumer Behavior, Internet Marketing, Electronic Commerce, Management |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Norfaradilla Idayu Ab. Ghafar |
| Date Deposited: | 08 Mar 2021 00:27 |
| Last Modified: | 13 Feb 2024 03:01 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/24927 |
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