Factors determining consumers’ acceptance of mobile payment in food and beverages (F&B) industry

Md Yusof, Siti Hajar (2019) Factors determining consumers’ acceptance of mobile payment in food and beverages (F&B) industry. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The purpose of this research is to identify the relation between usage of mobile payment in Foods and Beverages industry (F&B) with the consumers‟ acceptance. Within this research, the consumers‟ acceptance variables are performance expectancy, effort expectancy, social influence and facilitating conditions. First, researcher will determine the factors influencing consumers‟ acceptance of mobile payment. Secondly, the research will investigates the relationship between factors that influencing consumers to use mobile payment with their acceptance. Thirdly, the scope is to identify the most significant factor influencing consumers‟ acceptance of mobile payment. The research method used in this research is by using quantitative approach where sample 329 questionnaires will be distribute to consumers around Melaka. In discovery of this study, all the factors will be analysed by using Pearson Correlation Simple and Multiple Regression. To complete this research, researcher utilized the Unified Theory of Acceptance and use of Technology (UTAUT) as the main theory to be adopted.

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