Developing franchising model : The case study of Barkat Original Roti John Asli Sdn Bhd

Shammidi, Nur Suhada (2019) Developing franchising model : The case study of Barkat Original Roti John Asli Sdn Bhd. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Starting a new business seems too risky. There is too much uncertainty associated with the required amount of capital, the potential sales of accurate and accurate sales results required to achieve success. The restaurant firm industry is very competitive nowadays. Unless the restaurant has a new chef or culinary star, chances are they will have trouble standing out from the crowd. Gaining competitive environment requires a detailed analysis of the demographics of the surrounding area and the nature of the existing competitors. The purpose of this research is to develop a franchise model of Barkat Original Roti John Asli Sdn Bhd. Franchise businesses, with established systems and operating procedures, provide a way for new entrepreneurs to invest in a more accurate and rewarding future. Franchising is a key entrepreneurial growth strategy, but a well-known downside is franchisee free-riding. In this case, the competitive environment is driven Barkat Original Roti John Asli Sdn Bhd to use internal growth strategy in order to grow their business. In this research, qualitative will be used to conduct an interview about franchising and the firm that has been chosen which is Barkat Original Roti John Asli Sdn Bhd. This is because qualitative research will provide insight and understanding of the problem in this research. The challenges can affect the process of developing franchising model of Barkat Original Roti John Asli.

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