The Role Of Support Mechanisms On Product Development Performance Among Tech Start-Ups In Malaysia

Azman, Adriana (2019) The Role Of Support Mechanisms On Product Development Performance Among Tech Start-Ups In Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Entrepreneurship and innovation are important in all business area, thus give a huge contribution to our country economic growth. Innovation is related with creation of product development process. For entrepreneurial start-up, building a product is quite challenge as they are newly created company that lack of resources. Hence, Malaysian government and other agencies have launched several programs and schemes to boost new business activities especially for start-ups. This research aims to study the role of support mechanisms on product development among tech start-ups in Malaysia. Specifically, the study analyses the relationship of mentoring, infrastructure support services and financial assistance with the product development performance of tech start-ups in Malaysia. The research adopts a quantitative approach whereby questionnaire surveys were used to gather data. The researcher had distributed survey questionnaires to 128 respondents and the data anayzed using SPSS software. The results were showed that there is positive relationship between mentoring, infrastructure support services and financial assistance on product development performance. Lastly, further research can be conducted for this research in order to get deep insights and give contribute to the industry and government.

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