Tan, Woan Chyi (2019) The Determinants Of Online Food Delivery Apps Among Food And Beverage Business Owners In Johor. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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The Determinants Of Online Food Delivery Apps Among Food And Beverage Business Owners In Johor.pdf - Submitted Version Download (683kB) |
Abstract
Nowadays, the online food delivery Apps platforms are developing and expanding as it choice to fulfil the demands of the food and beverage market. The online food delivering service is a new method for the business owners to delivery their food or beverages which to response the rapid change of the information technology and the customers preferences in the market. So, the purpose of this research was to identify determinants and the challenges which contribute towards online food delivery Apps among the food and beverage business owners in Johor. In this research, the qualitative research method was used and conducted through the semi-structured interview in order to study which determinants are impactful in online food delivery Apps among the food and beverage business owners. In the conclusion, the perceived of usefulness, perceived ease of use and perceived of system quality were the identified determinants by the business owners. However, the perceived of usefulness was the most impactful determinant which contribute towards online food delivery Apps among the food and beverage business owners. However, the instability of economic and increase competitor, instability consumer and unsuitable food delivery fees are the challenges in using online food delivery Apps among business owners. The suggestion for improvement in using online food delivery Apps also had been stated which included tracking system, payment system, notification system, ordering system and advertising with promoting. In others word, the online food delivery Apps provides a lot of advantages towards the business owners in their business.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Internet marketing, Selling, Technological innovations |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Long/ Short Term Research > FPTT |
| Depositing User: | F Haslinda Harun |
| Date Deposited: | 18 Dec 2020 07:41 |
| Last Modified: | 18 Dec 2020 07:41 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/24900 |
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