Examine Entrepreneurial Intention Expanding To International Marketing Through E-Commerce

Edran, Siti Seri Banun (2019) Examine Entrepreneurial Intention Expanding To International Marketing Through E-Commerce. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

For this research, it is about a study on examine entrepreneurial intention expanding business to international marketing through e-commerce: the case study of al taj food and perfi.nne heaven global sdn bhd. This research focused only two company that representing the whole SME's. This is because both company already enter international market while they also have implement e-commerce in their business. The business can attract the customer by using their own e-commerce tools. E-commerce can become such an efficient tools for SMEs business in planning their marketing strategy. Furthe1more, e-commerce can give benefits to the ow1ier or the SME business itself because an efficient marketing strategy tools can make the business become more well-known in the market and also improve in business performance that can lead in increasing business growth. This research use qualitative method that use interview to gain information. This study will beneficial to the industry practitioners and academicians to be served as future reference.

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