Factors That Influencing Consumers Purchase Decision Of Sunscreen Product In Malaysia

Kamaruddin, Nur Syafini Fitriah (2019) Factors That Influencing Consumers Purchase Decision Of Sunscreen Product In Malaysia. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 Pages) Factors That Influencing Consumers Purchase Decision Of Sunscreen Product In Malaysia.pdf Download (752kB)

Abstract

The effective use of sunscreens to enhance cosmetic functionality requires an understanding of the need for sunscreen protection in terms of the solar radiation environment and current knowledge of the damaging effects of sunlight on human skin. In addition, the number of available active ingredients is limited, and procedures for sunscreen performance evaluations are complex. The current knowledge on sunscreens product function present challenges in enhancing the practises of sun protection behaviour among consumers. The purpose of this study was to find out the reason why consumer had chosen particular factor when they intended to purchase and use sunscreen products. All the data are collected through distribute the questionnaire among the 384 respondents in Malaysia and analyse using SPSS Statistics Version 25.0. The factors that influence the consumers purchase decision of sunscreen product in Malaysia would be further tested with multiple regression analysis and Pearson Correlation. Then, the result of the study could assist the cosmetic marketers and health organizations to understand the factor that influencing the consumers purchase decision of sunscreen product and fully utilized the main factor.

Actions (login required)

View Item