The Factors Of Customer Purchase Intention Toward Halal Cosmetics In Malacca

Ab Hadi, Mohd Haizal Syafiq (2019) The Factors Of Customer Purchase Intention Toward Halal Cosmetics In Malacca. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This study aims to identify the factors affecting consumer purchase intention in buying cosmetic products. This research also looks into the role of these three elements and its effect the cosmetic industries that are emerging nowadays. It is clearly seen that after halal food and Islamic finance, halal cosmetics would be one of the emerging sectors in this era. This research has been conducted in the district of Melaka. This research uses a survey method which involved approximately 271 respondents in answering the questionnaires. The data collected and then analysed using Statistical Package for Social Science (SPSS) for Windows version 19.0. This research also found three elements that are Halal awareness, religious belief and Halal certification (IV) towards consumer purchase intention (DV).

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