Entrepreneurial Orientation Towards SMEs Food Industry Firm Performance

Kamaruzaman, Syaza Auni (2019) Entrepreneurial Orientation Towards SMEs Food Industry Firm Performance. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Entrepreneurship is an important policy issue. Small and medium enterprises (SMEs) are important to economy. SME can help to overcome the economic problems of a country. The stabilizing a performance of SME is important to economic growth. This paper aim to study about entrepreneur orientation and influenced to SMEs firm performance. This paper can help to improve the decision making in term of improving the SMEs performance. Entrepreneurial orientation dimension which be as independent variables in this paper are risk taking, innovativeness and pro activeness. This research conducted in SMEs food industry in Malaysia. Quantitative data were collected via a questionnaire distributed amongst the SMEs entrepreneur randomly selected in Malaysia. A descriptive survey was adopted targeting a population of 150 respondents. Data collected and then analyzed using Stastistical Package for Social Science (SPSS) for Windows version 23.0. The result showed that all the independent variable which are innovativeness, pro activeness and risk taking has a positively significant to firm performance. The most influenced dimension to firm performance in this study is pro-activeness.

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