Lim, Zi Jie (2019) The factors that influence the intention to use of high-end chipset smartphone among Gen-Z in Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
The research was to investigate the factors that influence the intention to use of high-end chipset smartphone among Gen-Z in Malaysia. Smartphone undeniably become a must for Malaysian, hence, this study aims to determine the level of consumer in Malaysia to accept the high-end chipset smartphone. Furthermore, the research was more concern about Gen-Z in Malaysia as their exposure to the technology is highest compared to other age group. Meanwhile, Gen-Z will be the largest group of population in Malaysia in future, hence it is necessarily to study about the Gen-Z behaviour towards high-end chipset smartphone.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Consumer satisfaction, Consumer satisfaction, Evaluation, Smartphones |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Sabariah Ismail |
| Date Deposited: | 27 Oct 2020 00:50 |
| Last Modified: | 21 Feb 2024 06:09 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/24701 |
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