Khasriman, Fauzul Azem (2019) The factors that influence consumer purchase intention of smartphone. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
This research report much based on the factors that influence consumer purchase intention of smartphone in Melaka. The main objective of this study was to identify the extent of consumer purchase intention of smartphone in Melaka, to investigate the relationship between influencing factors and consumer purchase intention of smartphone in Melaka, to identify the most influencing factors that affect the consumer purchase intention of smartphone in Melaka. A total of 271 completed and usable set of questionnaires will be obtained from target respondent smartphone users in Melaka, Malaysia. This study was a descriptive research study. This study used quantitative method and data collection method from primary data and secondary data. SPSS software is used to analyze questionnaire-based survey data.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Consumer satisfaction, Customer relations, Management, Smartphones |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Sabariah Ismail |
| Date Deposited: | 27 Oct 2020 00:44 |
| Last Modified: | 21 Feb 2024 03:48 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/24697 |
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