Quality Design Based On Functional And Dysfunctional Tow ARDS Product Attributes Of The Computer Mouse

Hanafi, Muhamad Hafizan (2019) Quality Design Based On Functional And Dysfunctional Tow ARDS Product Attributes Of The Computer Mouse. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The main purpose of this study is to investigate the customer satisfaction and preferences based on the quality attributes and customer characteristic using the Kano Method and Big-5 Inventory respectively. A survey is distributed to the 280 respondents from Universiti Teknikal Malaysia Melaka (UTeM). The study employs the questionnaire method of which a total of 65 Computer Mouse Design were obtained from the market for the study purposes. A prelimanary study was carried out by conducting a pilot test with expert opinions (7lecturers) and sample respondents (60 respondents). The developed questionnaire contains information on customer preferences, product attributes (functional question and dysfunctional question based on Kano Method) and customer characteristic (Big-Five Inventory). The result showed based on customer satisfaction and preferences, the three attributes of the computer mouse are (i) mechanism related to the connection to computer (ii) shape design and (iii) the texture of the mouse grip such as Ball Roller vs. Sensor, Cable vs. Infrared, Colour vs. Black, Grip Texture, Mice Design, Remote Control. The customer preferences on products were having significant correlation with Extraversion (Assetiveness and Active), Neuroticism (Depression) and Openess (Ideas) types of the personality traits based on the Big-Five Inventory. The Openess type have significant correlation with Product Priorities (i.e., Price, Brand, Durability, Colour, Design, etc.) and Product Condition (i.e.,Trendy, Uniqueness, Limited Stock, Size, Material, etc.) From the validation of study, it is found that these three attributes are the most preferred by customers and is consistent to the Big-Five Inventory characteristics types.

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