Francis, Klaire (2019) A study of Korean wave: The Sabahan context for country image development. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
The aim of this study is to identify the relation between perception of Korean wave and country images for Sabahan development. Korean wave is widely used to refer to the popularity of Korean entertainment and culture across Asia and other parts of the world. In this, the perception of Korean wave or the independent variables consists of popular culture, information and communication technologies (ICTs), and government intervention. Firstly the researcher will identify whether perception of Korean wave partially in relation with country images. Second, the study will identify whether Korean wave in simultaneously in relation with country images. Thirdly, the scope is to recognize either Sabah development in relation with Korean wave and country images. The research method used to conduct the study is by quantitative approach where sample of 100 questionnaires was distributed to staffs of Pejabat KPLB (P) Negeri Sabah.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Information technology, Management, Korea, Communication and technology |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Sabariah Ismail |
| Date Deposited: | 22 Oct 2020 02:05 |
| Last Modified: | 21 Feb 2024 03:55 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/24679 |
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