Determinants of adopting non-technological innovation for SMEs in Malaysia

Md Nazri, Nur Fadzlina (2019) Determinants of adopting non-technological innovation for SMEs in Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The aim of this study is to identify the factors that influence SMEs in Malaysia adopting non-technological innovation in their organization. This study is motivated by the fact that the adoption of non-technological innovation by SMEs is still very far behind the adoption by large companies. Therefore, in order to be able to survive in the new economic era, which is the transformation era, SMEs are forced to adopt this non-technological innovation as significant approach. In addition, studies regarding non-technological innovation adoption by SMEs are rarely found. Therefore, the results of this study provide a timely understanding of non-technological innovation adoption by SMEs in Malaysia. This research use qualitative method regarding the reliability and deepest information needed by conducting the interview. The determinants are listed details in this paper including leadership skills, human resource management, customer relationship, financing decision and innovation culture. This research also come out with the guidelines for adopting this innovation in the organization.

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