Soh, Ray Qiu (2019) An investigation of big data in healthcare among health consumer. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
Malaysia is one of the few countries with a structured Big Data Analytics (BDA) roadmap to unleash the value of big data. At the turning point of digital revolution, the powers of big data can be used to describe a problem, assess a situation, forecast results, and prepare solutions in all sector. Therefore, big data in healthcare is important as it can be used in the prediction of outcome of diseases prevention of co-morbidities, mortality and saving the cost of medical treatment. In Malaysia, the focus on big data has started and some initiatives have been put in place to share information patient’s medical records and knowledge among general public, private hospitals and clinics. However, there are many challenges in implementing big data in healthcare especially in relation to fraud activity (i.e. scam), privacy, security, and etc. Based on the challenge that had been mention, this research focused on the level of trust health consumers which later leads to intention of sharing their data to healthcare providers. TRA model was used in this research to study consumer’s experiences, belief, and intention on sharing data. Qualitative research method with the approach of interview was used in this study. The research will be conduct in Melaka. Moreover, this research is used non-probability sampling techniques such as purposive sampling and snowball sampling. Sampling size for this research is 6. As a conclusion, the result finding achieved and supported by literature review on big data in healthcare and significance of study is benefit and help future researchers as their guidance and reference as well as open up more forum in this topic and broaden their views on this issues.
Item Type: | Final Year Project (Project Report) |
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Uncontrolled Keywords: | Consumer behavior, Big data |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
Divisions: | Library > Final Year Project > FPTT |
Depositing User: | Sabariah Ismail |
Date Deposited: | 20 Oct 2020 04:22 |
Last Modified: | 14 Feb 2024 00:23 |
URI: | http://digitalcollection.utem.edu.my/id/eprint/24652 |
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