Muhamad Nazri, Nur Nasrin (2019) Website quality dimension on customer satisfaction in e-commerce context (Books industry). Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Website Quality Dimension On Customer Satisfaction In E-Commerce Context (Books Industry).pdf - Submitted Version Download (719kB) |
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Abstract
The research study aims to investigate the website quality dimensions which are system quality, information quality and service quality that affects the customer satisfaction towards online bookstore website. A total of 150 completed a set of a questionnaire given out to respondents to get the data for the research. This study used a quantitative method and data collection from primary data and secondary data. The data that has been collected was analysed by using Statistical Package for Social Science (SPSS) and Microsoft Excel. The result of the study indicated that there is relationship between website quality dimensions of online bookstore website towards customer satisfaction.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Electronic commerce, Customer satisfaction |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Sabariah Ismail |
| Date Deposited: | 20 Oct 2020 04:18 |
| Last Modified: | 22 Feb 2024 04:13 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/24648 |
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