Factor Influencing Acceptance Of E-Commerce In Small And Medium-Sized Enterprise In Malaysia

Badaruzaman, Nurul Atikah (2019) Factor Influencing Acceptance Of E-Commerce In Small And Medium-Sized Enterprise In Malaysia. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Electronic commerce (e-commerce) plays a crucial role in the growth of small and medium-sized enterprises (SMEs) as it enables them to compete effectively in domestic and international markets. This purpose of this study is to identify the acceptance factor of e-commerce in Small and Medium-Sized (SME) of services sector in Malaysia. Besides, this study can facilitate the service sector in Malaysia’s SMEs to be ready to accept the e-commerce platform in improving their business through the adoption of latest technologies, infrastructure-building and growth into international market. Besides that, there are such big amount of developed technology and e-commerce application that able to be accepted by a company to be used as a tool in managing and ease the whole business and operation to become more efficient and effective. This research is conducted focusing on the service sector that focus on SMEs in Malaysia. The main objective of this research is to identify the acceptance factor of e-commerce among Small and Medium- Sized Enterprise (SMEs), to identify the relationship of acceptance factors towards attitude to use e-commerce and to identify the most influential acceptance factor towards attitude of using e-commerce. The research method use in the research is quantitative where the research will conduct distributing direct questions by questionnaire.

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