The approach to product innovation based on quality attributes and parameter

Naning, Nur 'Ain Madihah (2019) The approach to product innovation based on quality attributes and parameter. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

Preview	Text (24 Pages) The Approach To Product Innovation Based On Quality Attributes And Parameter.pdf - Submitted Version Download (1MB) | Preview
	Text (Full text) The approach to product innovation based on quality attributes and parameter.pdf - Submitted Version Restricted to Registered users only Download (7MB)

Abstract

The main purpose of this study is to investigate the customer satisfaction and preferences based on the quality attributes and parameter and customer characteristic using the Kano Method and Big-5 Inventory respectively. A total of 70 clothes iron design products that are available in the market are used for the study to make the decision on the purchasing preferences reasons. The study is conducted through survey using questionnaire. The preliminary study is conducted using the pilot test using 60 sample respondents and expert opinion (7 lecturers) to sort out the relevant items that will utilize in the main survey. The questionnaire contains three sections which is general information of respondents, customers’ preferences, product attributes (functional and dysfunctional question based on the Kano Method) and lastly contains customer characteristic using Big-Five Inventory. The result show that the result show that of higher Kano question that respondents choose is K2 which is the important attributes for clothes iron design is rotate mechanism for temperature adjustment. It is found that using Kansei, most of the respondents choose design 3 and the design is comfort and cool for the Kansei word. Using Big Five Inventory it is found that respondents of the age range 21 to 24 is categorized as Active (Extraversion). It has also been validated using 60 respondents that the three attributes is full handle shape, rotate mechanism for temperature adjustment and steel soleplate types with teflon coating are the most preferred by customers. The result is consistent to the characteristics types of Big-Five Inventory.

Actions (login required)

View Item